The Product Page Checklist

If you only have ten minutes, do these four.

• The buy button is on the first screen of a phone, and stays with you as you scroll.A sticky add-to-cart bar on mobile is the cheapest fix on this list.Summer Fridays: photo, name and Add to bag on the first screen.

  

• Price, one clear promise, shipping and returns sit above the fold.Not hidden in a tab, not in the footer.Jolie: free shipping, a 60-day trial and the price on the first screen.

  

• Star rating and review count sit right next to the price.Not 2,000 pixels down the page.Brooklinen: stars and review count sit right above the price.

  

• The page loads fast on a phone.Remove apps you don't use and size images for mobile.

Most of your traffic is on a phone. Shopify's own design guide cites Dynamic Yield data: mobile is about 75% of visits.

• You know what the product is within 3 seconds.Image, title and price are visible without scrolling.Olipop: flavour, can and price all on the first phone screen.

  

• Nothing pushes the product down.No big sale banner, no oversized header or logo above it. A cluttered first screen is the most common mistake on product pages.Jones Road: one slim bar, a small header, then the product.

  

• The title says what it is and what it does.A simple format: brand or product name, product type, then the main outcome. Kitsch calls theirs "Rice Water Shampoo Bar for Hair Growth". If your brand is already well known, the plain product name works too.Kitsch: product, type and outcome in one title line.

  

• A few short lines under the price say why it matters.Most people won't read more than that up here.Graza: taste, use and ingredients in three short lines.

  

• The image carousel shows dots and peeks at the next image.It saves space and tells people there's more to swipe.Kitsch: dots under the photo, and the next image peeks in.

  

• You checked it on a real phone, in Safari and in Chrome.Not only on your laptop. No spare phone? Zoom your browser in and out, or use the device view in developer tools.

• Add to cart is a colour used nowhere else on the page.If everything is the same colour, nothing stands out.
• There's a sticky add-to-cart bar on mobile.Daniel Budai says his team has tested it across many stores and never found one where it didn't lift conversion.Mindbodygreen: the Shop now bar stays pinned as you scroll.

  

• The price is bold, and a real discount shows the original price.On bigger prices, a dollar amount reads better than a percentage: "Save $160" beats "Save 16%" on a $1,000 item.Caraway: $675 crossed out, $445 in bold, Save $230 in red.

  

• Delivery time and returns sit right under the button."Ships in 3 to 5 business days. Free returns within 30 days." Hidden policies make people assume the worst.Spacegoods: delivery date above the button, guarantee below.

  

• Up to three trust badges under the button, and only ones your buyer cares about.Beardbrand: three badges under Add to cart, each answers a worry.

  

Baymard's research, cited by Shopify, found 56% of shoppers go straight to the images.

• Each image says one thing.The product, the product in use, one benefit per image, an in-scale shot, a real before and after. Not five plain supplier photos on white.Mindbodygreen: one job per image: benefits, the jar, proof, label.

  

• Your photos show different kinds of customers.People need to see someone like them.Boom Beauty: women over 50 with different skin tones.

  

• Every feature is followed by what it means for the buyer."Removes 95% of chlorine" on its own does nothing. "Removes 95% of chlorine, so your hair feels softer" sells.Jolie: what it filters, then what that means for skin and hair.

  

• The copy uses your customers' own words.Read your reviews, your competitors' 1 to 3 star reviews, Reddit threads and TikTok comments. The words they use are the words that sell.
• The details sit in accordions.Ingredients or materials, how to use it, shipping, returns. The page stays light and the answers are one tap away.LastObject: the details sit in three tap-to-open rows.

  

• You answer "why this and not the others?"A table with your product on the left and "others" on the right works for most brands.Spacegoods: six ticks for their blend, six crosses for coffee.

  

• Sizing is on the page for apparel, ingredients for food and beauty.Missing info is a big reason people open a new tab and don't come back.Allbirds: a one-line fit note and Fit Guide link under the sizes.

  

• For anything people reorder, the price is broken down per day or per serving.A $150 monthly supplement is "$5 a day". That's a coffee.Huel: From $2.65 per meal, right under the product name.

  

• The stars near the title are clickable and quiet.One tap takes people to the reviews. No bright colours or underlines that pull attention away from the buy button.Scandinavian Biolabs: small, plain stars under the product name.

  

• One short review quote sits in the buy box.Pick the one that names your main benefit, so people read proof before they choose.Mindbodygreen: one quote naming the main benefit, inside the buy box.

  

• Reviews include customer photos and video, not only text.Snow, Boom and Spacegoods all do this. Seeing real people use it does more than any copy.Snow: a five-star review with the customer's own photo.

  

• You feature reviews that answer a fear.Davie Fogarty's test: look for reviews shaped like "At first I thought X, but actually Y." "I thought the blanket would be too hot, but it's perfect all year." That's an FAQ answered by a customer.Scandinavian Biolabs: a 'skeptical at first' review with photos.

  

• A few 3 and 4 star reviews are left in.All five stars looks fake. A filter and a star breakdown make the whole section more believable.Boom Beauty: 4.3 stars, with 3 and 4 star counts in plain sight.

  

• Your review request email goes out after delivery, not on dispatch.Time it to when people have used the product: about a week after delivery for clothes, two to four weeks for skincare or supplements. Judge.me, Okendo and Yotpo can all start the clock from delivery. If the parcel is still on the porch, you get a worse review or none.
• Outside proof sits near the top if you have it.Press mentions work the same way, as long as they're real.Spacegoods: 4.5 stars on Trustpilot, above the product name.

  

• An FAQ near the bottom answers the real objections.Is it machine washable? How long does shipping take? What's the difference between sizes? Pull the questions from your support inbox.Spacegoods: an FAQ that answers real doubts, one tap each.

  

• The guarantee is stated plainly in the buy box.One short line where people decide, with the full terms in the FAQ. Scandinavian Biolabs offers 150 days, and refunds you if you see no results after daily use. A guarantee with a condition can still be strong if it's believable.Four Sigmatic: 60-day Money Back Guarantee, right under the button.

  

You already paid to get this visitor. These checks make each order worth more.

• Bundles show the saving in plain numbers.1 pack, 2 packs, 3 packs, with the old price crossed out and the saving next to each.Frey: 2 and 3 packs show the old price crossed out and the saving.

  

• Subscribe and save is offered on anything people reorder.Four Sigmatic takes 30% off your first subscription order and 20% off every refill after that.Four Sigmatic: Subscribe & Save at $28 above Try Once at $40.

  

• The cart shows a free-shipping progress bar."You're $21 away from free shipping" nudges a bigger order.Four Sigmatic: $21 away from free shipping, then a free gift.

  

• The cart slides out instead of opening a separate page.One less step before checkout.Jones Road: the bag slides in over the page you were on.

  

• The cart suggests 2 or 3 small, related add-ons.Like the sweets next to the till.Frey: three $15 add-ons in the cart, one tap each.

  

• Express payments are switched on.Shop Pay, Apple Pay, PayPal, and buy-now-pay-later if it fits your price. Baymard puts average cart abandonment at about 70%, and a long form is one of the reasons. One tap to pay skips the typing.LastObject: Shop Pay, PayPal and Google Pay above the form.

  

• International visitors see their own currency.Shopify Markets does this in a few clicks.

• You ran your product page through Google PageSpeed Insights on mobile.Look at the top box first, Core Web Vitals: it's measured on real shoppers' phones. If it says Failed, or your main image takes longer than 2.5 seconds to show, you're losing sales.PageSpeed Insights, Frey's page: Core Web Vitals passed, LCP 1.9 s.

  

• You removed apps you don't use.Open Settings, Apps. For each one ask: did this make us money last month? Then check your theme code for leftovers, because uninstalling doesn't always remove them.
• Images are compressed before they go up.TinyPNG is free. Size them for phones, not for a billboard.TinyPNG: one product photo, 732 KB down to 276 KB.

  

• There's no autoplay video background or big slider at the top.They look nice in the theme demo and slow down every visit.Frey: one still photo, a headline and one button. No video.

  

A collection page has two jobs: show the products, and help people narrow them down.

• Products show on the first screen.A small banner or none, short or no description above the grid, two products per row on mobile.Olipop: one short line, then cans two per row.

  

• With a small range, filters are pill buttons above the grid.Filter, then sub-filter, then dropdown is three taps. Buttons are one.Graza: filter buttons above the grid, one tap each.

  

• A few cards carry labels.Best seller, new, low in stock. A few, not every card.Fly By Jing: one Best Seller sticker, the card beside it stays clean.

  

• The default sort is best sellers or revenue per session.Not newest, not A to Z.Thinx: the collection opens sorted by Best selling.

  

• Look-alike products get a one-line description on the card.When the packaging looks the same, nobody zooms in to read a tiny title.Graza: look-alike bottles, each card names its job.

  

Most homepages don't have a traffic problem. They have a clarity problem.

• The hero answers three questions: what you sell, who it's for, why they should care."Welcome to our store" answers none of them. "Premium running shoes designed for everyday athletes" answers all three.Boom Beauty: what it is, who it's for and why, in two lines.

  

• It leads with one big benefit, not all of them.Sabri Suby compares listing every benefit to a doctor pressing all over your body asking "does it hurt here?" Find the one thing your market wants most and lead with that.Jolie: one big idea up top: Beauty starts with clean water.

  

• There's one obvious button in the hero.Shop the thing you're known for.Snow: one button in the hero, Shop the pen.

  

• The announcement bar carries an offer.Free shipping over $50, a real seasonal sale. Not a greeting.Bombas: the bar carries two real offers, a code and free shipping.

  

• Your 4 to 8 best sellers are on the homepage.Then short value points (free shipping, 30-day returns), reviews, a short brand story and an email signup.Magic Spoon: four best sellers, each with price, stars and a button.

  

• The homepage is a store, not a lookbook.Products front and centre, lifestyle content around them.Liquid I.V.: a product hero, then best sellers with prices.

  

• Your ad, your email and your site look like the same brand.Same fonts, colours and photo style. Davie Fogarty's point: people decide whether to trust you in a blink, and a mismatch reads as "something's off".Graza: email on top, site below. Same lime green, logo and typewriter text.

  

  

Have you noticed that half the YouTube tutorials on Shopify design are actually made for dropshippers? These tips would hurt a real brand:

• Importing reviews from AliExpress or Amazon for a product that isn't yours. Your customers will find out.
• AI-made reviews and customer photos, or before-and-afters pulled from Google. One screenshot in a Reddit thread and the trust is gone.
• Countdown timers that reset and "only 3 left" when it isn't true. Daniel Budai says shoppers are now very sceptical of these. Real scarcity works: real stock levels, a real end date.
• Price tricks, like making the compare-at price bigger than the real one so it looks cheaper.
• Testing button colours before the offer and the message are right. Sabri Suby calls button colour a "one-percenter". Fix the hook and the offer first.

The maths is why this matters. 10,000 visitors a month at a 2% conversion rate is 200 orders. At 4% it's 400 orders, from the same traffic and the same ad spend.

1. Change one thing at a time. Change three and you won't know which one worked.
2. Give it at least two weeks and about 100 orders per version before you call a winner. With fewer, the result is mostly luck. Shopify's own tool is Rollouts; Shoplift, Intelligems and VWO also work.
3. Watch revenue per visitor, not only conversion rate. A higher conversion rate that lowers your order value can leave you worse off.
4. Check the traffic before you blame the page. In one Shopify example, a $30 gap in order value between two page versions turned out to be a weak ad sending poor traffic.