The agency
$25,000.Four months.
Lots of meetings. A big bill. A long wait.
Turn more ofyour paid clicksinto orders.
For DTC brands on ShopifyTrusted by 35+ brands
We redesign your Shopify store so more of the people you pay to bring in actually buy. You see a free preview of your new page before anything starts.
Get my free redesign
Agencies charge $25,000 for this. You start with a free page.
Latest rebuilds, and counting
Shopify stores we've designed over the past two years.
Built for brands like yours
We design Shopify stores for DTC brands in skincare, home, pet, supplements and apparel. We redesign the store you already have so it sells more.
12 brands shown
01The problem
You're paying for the clicks.
But what happens when they land?
Someone taps your ad. They like what they see.
They land on your page. Then they leave.
Which one do I pick?
A confused shopper doesn't pick. They leave.
Can I trust this?
No reviews by the price, no sale.
Is it worth it?
Price first, reason never. That's the leak.
02You've probably tried
Two ways brands get burned
The freelancer
$500.Nobody to call after.
New fonts, new colours, a new hero image. When something breaks, you pay again.
free preview,
before we start.
This
$2,200.Free preview first.
We find what makes shopping hard on your store and fix it. You see a free preview before any project starts, and tweaks stay free for 30 days.
03What changes
Small fixes. More sales.
Based on what the best US DTC brands do, like SKIMS, Huel and Grüns.
All built on
A clear offer bar. Free shipping and free returns, said once at the top. Short, calm, in the brand's colours.
Product page, before and after
- A clear offer bar: Free shipping and free returns, said once at the top. Short, calm, in the brand's colours.
- Reviews by the price: Stars sit by the title. Pay in 4 sits under the price, so $44 feels easy.
- Why buy, in three lines: The best things about the top as quick ticks. The long story moves down.
- Colour and fit, answered: Every colour in one tap, a fit scale, and the model's height and size.
- Buy button up top: Shoppers see it right away, with the price on it.
- The key facts next to it: Shipping, returns and secure checkout sit right under the button.
- Complete the look: A matching piece as a bundle, so shoppers add one more item.
- Long text tucked away: Details, size and shipping fold into short tabs, so the page stays calm.
- Easy on phones: The buy button follows the scroll, and the page loads fast.
Bedding & Sleepwear DTC
Sleep in Dreamland
Homepage and product pages redesigned on their Shopify theme.
+32%
conversion rate
Fashion DTC
Lafleursign
Product pages and cart redesigned on their Shopify theme.
+22%
repeat orders
04How it works
Three steps. No risk.
Step #1
A free call, with your redesign ready
Before we talk, I redesign one of your pages. On the call I show you what I changed and why.
Step #2
You see it first
I send you a link to your new page. Like it? We can discuss and build the rest. No? You pay nothing.
Step #3
Go live with your new theme
I'm one message away whenever you need a change. Tweaks are free for 30 days.
05Pricing
A better Shopify store.
Without the agency-sized bill.
We only take 4 projects/month.
So every store gets full attention.What you get
- Homepage. Hero, offer, best sellers, reviews.
- Collection pages. Filters, product cards, badges.
- Product page. Photos, price, reviews, add to cart.
- Cart. Upsells, free-shipping bar, trust badges.
- Site-wide. Announcement bar, menu, footer.
What you pay
$2,200
vs. $25,000+ agency quote
One-time project · live 7 days from kickoff
- Start with the free page. Decide after.
- Built on your existing Shopify theme.
- Includes 2x revisions (and free tweaks for 30 days).
Say you get 20,000 visits a month. Lift your conversion rate from 1.0% to 1.3% and that's 60 more orders (+$6,000 a month) at a $100 average order.
Want a custom design from scratch?Let's talk about your store
Hey, I'm Jess.
I've spent 8+ years helping online stores sell more, most recently leading conversion at italist, and before that at SHEIN. The question I keep coming back to? Why do people browse but not buy?
Most stores run on a ready-made Shopify theme that isn't built the way the best DTC brands sell. Over the past two years, I've redesigned 35+ Shopify ecommerce stores to fix that.
Now I bring that experience to growing brands, without the big budget.
You work with me, start to finish.
06FAQ
Still have a few questions?
the ones brands ask me most ↘
Do I have to pay before I see anything?
Nope. Before our call I rebuild one of your pages and send you a preview link. Love it? We go ahead. Not for you? All good.
How do I know it will sell more, not just look better?
I study what the top US DTC brands do, the ones that sell the most and convert best, and bring that knowledge to your store.
Do I need to be on Shopify Plus?
No, any Shopify plan works. On Plus I can tidy up the checkout too.
Do you just design it, or build it in Shopify too?
I build it too. I'm a Shopify developer, so I code your new design straight into a copy of your theme. Your store stays live the whole time, and your old theme stays saved. Nothing breaks.
What if I want a tweak after launch?
I'm still here. Tweaks are free for 30 days after launch, and you talk to me, not a support queue.
Why one person and not an agency?
You talk to the person doing the work. One price. No pricey agency in the middle.
Why not just buy a better theme?
A theme gives you a layout. It doesn't know your product, your shoppers, or what makes them buy. I build that in.
yours isn't here? ask me on the call
07Contact
Want to see your new store?
Pick a time.
Loading available times…or open the booking page
Get your free redesign by email.
Send us your store and we'll redesign one page and email you the preview link.